It’s hard to give a single strategy or tip for marketing on Pinterest or any other social media. Authenticity means being truthful and honest about the product or service you're promoting. We reserve the right to reject an advertiser based on poor third-party ratings or a record of complaints. This article aims to give you a good understanding of the current outdoor rules and regulations that are in practice. We don’t want them to pressure or trick users with baiting content. Only pass us user identifiers (like Mobile Ad IDs or hashed emails) in designated fields and according to our documentation. We don’t allow language or imagery that is: We don’t allow the advertising of tobacco products including but not limited to: We also do not allow the advertising of hookah or cigar bars or products. You need to have attractive, … Pin almost every day while they did not. Anywhere you collect data used with a Pinterest ads service, you must disclose and get legally-required consent from each individual for that data collection, sharing and use. Basically, your design should look like it came from your business, not from Pinterest. Impressions are how many people look at your promoted pin, but don’t necessarily take an action. 4. (Although, instead of unremarkable, clients call them “professional” or “polished”.) Pinterest is a great place to advertise and market your product. However, affiliate marketing on Pinterest is’nt dead; you can still do it by adding a layer of content between Pinterest and your affiliate link by writing a blogp post. A social media compliance and training program will ensure that everyone understands how advertising laws and regulations apply to social media and how to prepare the proper disclosures that must be included for social media … Pros and Cons of Using Pinterest Ads in Affiliate Marketing We recommend having your advertising in the local language of the region. Ads for consumer loans, for example, must disclose things like the APR, repayment period, fees and costs, penalties, and information about the lending institution. https://www.techicz.com/pin-down-your-marketing-how-to-advertise- You also can't create boards for someone else (for example, if you're an agency) and promote stuff from those boards. It also means being transparent with people about what they should expect when they interact with your products or services. Why Local Directory Marketing Is Good For Business. Pinterest recently introduced a new rule that bans all affiliate IDs on Pin. Outdoor advertising comes with its own set of rules, regulations, dos and don’ts just like any other form of advertising.While every country has its own set of guidelines, there are some common aspects that are followed worldwide. When targeting a specific region please keep in mind local languages and cultural relevance for your audience. For video, the first few seconds are the most crucial. We prohibit ads for certain types of financial products, such as cryptocurrencies and payday loans, as described in unacceptable business practices. You can use index cards to poll your followers in a visual style, introduce a new idea, announce a new service or product and create a Q&A with the main theme written or illustrated in your card. When you run a Pinterest advertising campaign focused on brand awareness, you’ll use a cost-per-mille (CPM) pay scale. These advertising guidelines apply to all parts of your promoted content, including the image, description and destination—and they apply to features like audience targeting. We also don’t allow products made from tortoise shell, ivory, coral, crocodile skin, pangolin, tiger, polar bear or sea otter fur, and other endangered wildlife. These rules may change at any time. general rules that are just as important, including: Be authentic with your audience You can certainly include a lead generation form on this page, but don’t make it the only asset at that URL. Ask why someone will care if you’re offering to Boost your Rankings in Google, Here’s What You Need To Know About Google My Business. Awareness. ). Pinterest recently introduced a new rule that bans all affiliate … If you’re wondering how to turn brands on Pinterest into a marketing asset, this post is for you. Your ads should stick to our brand guidelines and shouldn't suggest that Pinterest is sponsoring your promotion or is formally affiliated with it. Pinterest and infographics marketing are a great match. We don’t allow the advertising of weapons including but not limited to: We allow advertising of alcohol, including beer, wine, spirits, liqueurs, and alcohol memberships. For instance, if your brand or site is about preschool educational toys, you can make a board about environment-friendly art and craft materials. We may also remove ads, categories of ads, or advertisers that get lots of negative feedback from people on Pinterest. If you're going to advertise through Pinterest, remember to do the following: Read and follow the Pinterest Advertising Standards, Update your Privacy Policy to let users know that you're involved in remarketing advertising or whatever method of advertising you're doing that involves cookies or web tracking beacons, We reserve the right to reject or remove any ad that negatively affects our relationship with people on Pinterest or that goes against our interests. If you need more help, contact a social media marketing professional to help you craft an effective . Give your customers added information about your market space and then 10 percent of what you post, post about the services you can offer. Ads should adhere to the highest levels of editorial quality. You must also follow our community guidelines, terms and the above advertising guidelines. Consideration. Our mission at Pinterest is to bring everyone the inspiration to create the life they love. We believe promoted content can play a big role in helping people create a life they love, which is why we want ads to be some of the best stuff you see on Pinterest. Simply put, most ads either don’t persuade, aren’t placed in the right context, or aim to be unremarkable. Make sure to include your brand name in the hook. We don't allow the advertising of anything that facilitates or promotes illegal products, services, or activities, including products that provide instructions for or equipment to illegally access or tamper with software, servers, cell phones or websites, and links to software that results in a malicious user experience. Pinterest advertising caters to today’s people need for visual content over text-only materials. 3. Can't target minors, or depict minors consuming alcoholic beverages, Can't associate the consumption of alcohol to enhanced physical performance, improved social standing or better sexual success, Can't imply that drinking excessively is beneficial, or that alcohol has therapeutic qualities either as a stimulant or relaxant, Can't depict people under the influence of alcohol, or associate drinking with activities that are risky (such as driving, operating heavy machinery), antisocial or illegal, Can't emphasize high alcoholic content as a positive quality, Don't require participants to save a specific image, Don't allow more than one entry per participant, Don't suggest that Pinterest sponsors or endorses you or the promotions, Make sure participants use the word "contest" or "sweepstakes" in their descriptions or images when they save Pins for the event, Pharmaceutical manufacturers (branded or unbranded), Claims regarding the prevention or cure of disease, Products or advice we suspect could be unsafe, unreliable, or easily abused, The sale or purchase of human body parts, organs, tissues or fluids, Weight loss or appetite suppressant pills and supplements, Unlikely or dangerous weight-loss claims and before-and-after weight-loss imagery, Weight loss procedures like liposuction or fat burning, Body shaming, such as imagery or language that mocks or discredits certain body types or appearances, Claims regarding unrealistic cosmetic results, Class I and II medical devices except where prohibited in our country-specific guidelines, Over-the-counter (OTC) non-prescription medicines except where prohibited in our country-specific guidelines, OTC contraceptive products that don’t focus on sexual pleasure or performance except where prohibited in our country-specific guidelines. Get more traffic to content on or off Pinterest. The bottom line about social media advertising for pharmaceutical brands It seems that with the new Pinterest algorithm, it’s becoming more like Facebook, with just certain images appearing in people’s fields. For a full list of prohibited wildlife products, please visit our partner, the World Wildlife Fund. To avoid liability, companies and advertising agencies need to develop a social media marketing compliance program and provide social media compliance training. Even if your Pinterest channel is topical and mostly brand-related, you can make Boards on slightly unrelated topics and use them to attract diversified audience who might find your brand content interesting as well. The secret is putting yourself in the user’s shoes. If you charge users on a recurring basis, be transparent with them and disclose the terms of payment. Click on a link for a specific section and you'll jump right to it. Your ads can't suggest or imply that a product is available on your landing page if you don't actually offer that product. to send people to a landing page where they can explore what you offer. While the Brand Guidelines are … Ads for brick and mortar casinos that don't lead to online gambling, lotteries or games of skill are OK except where prohibited in our country-specific guidelines. When using data to target or measure ads on Pinterest, you must follow our Ad Data Terms. Pinterest Ads: Why You Should Use Them, Best Practices & More You don’t have to reshare or like your favorite Pins, you can also comment on them and reply to your commenters. Products intended for damage or injury (like crossbows, tasers or pepper spray). Learn 10 rules that you should implement to ensure an effective Pinterest marketing strategy. These days, people are opting for visual content over text-only and abstract materials. Drive actions like online sales, signups and subscriptions. This includes medicinal products made from rhinos, tigers or Asiatic black bears. Pinterest bans the advertising of branded or unbranded pharmaceutical products, whether they’re intended for humans or animals. Employment: Ads promoting employment opportunities. The Influence Engine Marketer team, is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans. The good thing about Pinterest advertising is that you only pay for the number of clicks you get. Your ads can't infringe upon or violate the rights of any third party, including copyright, trademark or privacy rights. Since the introduction of the new Smart Feed, so many people have been seeing their follower growth drop, and experiments will allow you to grow your followers faster than ever before. Knives intended for violent use (like switchblades or hunting knives). For tips, check out our creative best practices and boards from The Studio. We also don't allow advertising for fantasy sports or other online prize-based games that require payment for entry. This means you’ll pay for every 1000 impressions on your pin. If your customer sees this, they will instantly be interested and it’s seen as the cold calling of marketing. Conversions. We don’t allow sensational clickbait tactics that exploit user curiosity by: We don’t allow the advertising of live animals or products designed to inflict physical harm on animals in the name of training. You need to follow all applicable local laws, regulations and industry codes, and obtain any necessary permits or permissions for any area your ads will be shown in. You can't manage more than one advertiser through a single account or change the advertiser on an account. If you receive any data from Pinterest tied to a unique identifier (e.g., campaign reporting data linked to a mobile device ID) then you can’t use it to market products or services, or for any purpose besides measuring Pinterest campaigns,  and you must delete it no later than 6 months after receiving it. We want to make sure users find what they're looking for when they click through. This applies to features like our tag, audiences, and app install campaigns. Ads for financial products and services must clearly and prominently disclose all applicable terms and conditions as required by the local laws and regulations for any country or region your ad is targeting. Instead, you can help someone else promote ads from their own account. Offline sales. Guns, firearms or ammunition. When done right, Pinterest for businesses can bring your business to new heights. We don’t allow certain categories of advertising and restrict others. You can use this table of contents to move through our advertising guidelines and find what you need. Pharmaceutical advertising on Pinterest: Not allowed. Today, we all need to be more strategic to keep on growing your audiences. Pinterest recommends you prioritize the first 30-60 characters in descriptions, since the rest may not show in the feed. Increase in-store purchases. You can't target any audience based on: When targeting ads outside of the US, you also can't target any audience based on: Some ad categories have additional targeting restrictions. These will be interesting and brightly colored images, mostly with quotes or the post headline on that suit the post but also allow for it to be shared across the network. Rather than producing info graphics, it might help to create topical index cards you can Pin on your Boards. 10 Essential Rules for Effective Pinterest Advertising, contact a social media marketing professional, New Signals for using E.A.T. If your ad is shown in Austria, we don’t allow: If your ad is shown in Belgium, we don't allow: If your ad is shown in Brazil, we don't allow: If your ad is shown in Denmark, we don't allow: If your ad is shown in France, we don’t allow: If your ad is shown in Germany, we don’t allow: If your ad is shown in Italy, we don’t allow: If your ad is shown in Mexico, we don’t allow: If your ad is shown in the Netherlands, we don't allow: If your ad is shown in Poland, Malta, Luxembourg, Cyprus, Hungary, Slovakia, Romania, Greece, Czech Republic we don’t allow: If your ad is shown in Portugal, we don't allow: If your ad is shown in Spain, we don’t allow: If your ad is shown in Switzerland, we don't allow: If your ad is shown in Sweden, Norway, or Finland, we don't allow: You can’t use Pinterest ads products if it would be prohibited by US sanctions. You can advertise modeled clothing such as bathing suits and lingerie, as long as the products aren't adult-themed or overtly sexual. – Chances are whatever you’re doing will not fall under fair use, so you’ll risk the copyright holder saying you’re infringing their rights. In addition to the sensitive targeting guidelines, ads in the following categories can’t use age, gender or zip code targeting options or exclude protected groups: Keep in mind that age, gender, and familial status are protected. Our ad service currently isn’t available in: You need to make sure your ads follow our standard ad guidelines and any country-specific guidelines. When someone clicks on an organic pin, more info pops up related to the image (the image title, description, who posted it, comment, suggested places to save the pin within your own board, etc. The Pinterest marketing tips above should help you make the most of this social platform. We don’t allow landing pages that: Your ads must reflect who you are and what you're promoting, so make sure your ad image, description and landing page are consistent. If you really like what you see, reference back or get permission. Group Boards. Our primary objectives are to build your online marketing program incrementally to control costs, integrate all the elements for the most powerful effect and greatest results and accomplish this with zero extra work on your part. We also don’t allow the sale or solicitation of Fake IDs, passports, or other official documents. It's never okay to target people in a way that implies you're aware of sensitive info about them. Try something new, and place that fresh idea or message in front of your audience. Therefore, fo every affiliate URL shared, your affiliate ID is stripped and your visitors will click on a naked link from where you will earn no commission. A top tip for Pinterest is to consistently pin and add keywords to your boards, profile and pins. We want ads to be beautiful and useful. Don’t give us information that relates to sensitive categories—like medical condition or ethnic origin—or that’s collected from a child-directed site or app, or from anyone who’s under 13 or the legal age of consent in your country (if higher). Pinterest Advertising Services Agreement - Pinterest Business Group boards are sometimes referred You can outrank more established competitors that had more than three times as many followers or more. This includes functioning antique devices, BB guns, airsoft guns, paintball guns and lifelike fake firearms. We do have country specific guidelines you must follow when targeting a certain region of the world. Just like Instagram, Pinterest was born to accommodate today’s need for visuals. Make sure your targeting is relevant and follow all the below guidelines. You can use the word "Pinterest," but not our wordmark. If you follow these guidelines, you’ll be all set for promoting great content on Pinterest. should stick to our brand guidelines and shouldn't suggest that Pinterest is sponsoring your promotion or is formally affiliated with it. Best Practices for Advertising on Pinterest Promoted pins (or images) on Pinterest are another form of pay-per-click (PPC) advertising; in other words, you only pay when someone clicks your ad. Brett Kavanaugh Rules Children Deserve Life in Prison With No Chance of Parole The Trump-appointee who asked not to be judged by his high school year book has a … People will engage with interesting facts and information. It allows you to connect with existing customers and find the newer ones. As always, you're responsible for the content you promote on Pinterest, as well as the safety and trustworthiness of the products and services you offer. Don’t use aff links, but get creative. Create unique images from your posts using Canva that meet the image size criteria of Pinterest. Pinterest research shows that Pins with a brand name in the first line of description earn two-times higher awareness. Don’t be afraid to be creative—assuming it’s relevant, your audience will respect you for it. Start to try and make all your posts and articles pinnable. Use data you collect or receive through a Pinterest ads service for any purpose (including audience targeting or user profiling) other than to understand your Pinterest campaigns, and only on an anonymous basis, Share data from a Pinterest ads service with a third party, including another advertising service, Join data from a Pinterest ads service with personally identifiable information (like an email address) or information that identifies a user, browser, or device (like a cookie or mobile ad identifier), Fuzzy or grainy images (try at least 600x900 pixels), Incorrectly oriented images (upside down or sideways), Poorly edited images or poorly cropped images, Overly busy images that are packed with text overlay or have too many font styles and colors (try no more than 4 frames and 2 font styles or colors), Images with artificial functionality like play or download buttons, notification icons, search bars, or elements that mimic Pinterest features (like our Save or Buy buttons), Elements that mimic Pinterest features (like our buttons or ellipses), Improper grammar, incorrect spelling or excessive capitalization and symbols, Low-quality user-generated content like selfies and screenshots, Require people to take an action (like signing up) before they can see certain content unless your ad makes it clear that this is required, Have pop-up ads or start automatic downloads on someone’s device, Contain primarily advertising content (made-for-ads sites), Adult or pornographic videos, publications, live shows, Services that provide casual sex, international matchmaking or escorts, Implied sexual activity (clothed or unclothed), The objectification of a person in a sexual manner to sell a product or service, Nudity or implied nudity (such as blurred out images and illustrations), Any focus on certain body parts (genitals, pubic hair, male or female butts and female breasts), Using alarmist or gawk-worthy language or images, The sale or use of illegal or recreational drugs, Informational material about the use or legalization of illegal or recreational drugs, Ads including imagery of illegal or recreational drugs, Accessories associated with drug use including paraphernalia for using, storing or consuming illegal or recreational drugs, Products made from CBD, hemp or their derivatives, Goods wrongfully advertised as authentic brand-name, The election or defeat of political candidates running for public office, including fundraising for political candidates or parties, Political issues with the intent to influence an election, Legislation, including referendums or ballot initiatives, Merchandise related to political candidates, parties, or elections, False or misleading, including conspiracy theories, misinformation, and attempts to impede an election’s integrity or an individual's or group's civic participation, such as voting and being counted in a census, Politically, culturally or racially divisive or insensitive, Unless paired with educational or charitable information, we also don’t allow c, Paraphernalia (i.e, pipes, rolling papers, vapes, vape cartridges, etc. So what should you do to meet the audience’s need for eye-only content? Pinterest is a visual platform. In all cases, you're responsible for complying with applicable federal and local laws and regulatory guidelines, including age gating where necessary. We want people on Pinterest to understand who's promoting content. We want Pinterest to be a welcoming, positive, and inspiring place, so we don’t allow divisive or disturbing advertisements. Make Pin-friendly infographics and promote them on your website as well as to your followers. If you promote a contest or sweepstakes, please encourage authentic behavior, keep Pinterest spam-free and be sure to comply with all relevant laws and regulations. ontent that capitalizes on controversial or tragic events, Contests, sweepstakes and Pinterest incentives, Religious or philosophical affiliation or beliefs, Additionally, you can’t target ads to Pinners under 18 years old. Because of the visual settings of Pinterest, it has become a natural place for infographics to find an audience to get shared as well. We don't allow ads that promote the following products, services or business models: We expect our advertisers to be honest with their customers and set clear expectations about product quality, delivery times, return processes, and services provided. We don’t allow ads with: We care about the ad experience from start to finish—including the URL your ad links to. Grow your reach and build brand or product awareness. Ads in these categories using prohibited targeting criteria will not be allowed to run. In addition, please: We don't allow anything that directs people to click on Pinterest buttons to get money, prizes or deals. Housing: Ads promoting the purchase, sale, or rental of land or homes. Add daily or every two days pinning to your Pinterest marketing schedule and be consistent with the content you share. To keep ads inspiring and actionable, we set high standards for the editorial quality of ads on Pinterest. Instructions on how to make weapons or fireworks, or information on how to harm or kill people. How Can Pokemon Go Help Your Local Marketing? Credit: Ads promoting credit products like credit cards, mortgages and loans. Don’t try and sell your service and product. Infographics, illustrations, images and e-paintings are messages for the brain that pass through the people’s eyes. Utilize awesome visuals. ), Any brands associated with the above products, Financial services that facilitate the purchase or trade of bitcoin and other cryptocurrencies, Services that promise large financial returns for minimal investment or effort, such as multilevel marketing models or get-rich-quick opportunities, Products or services that utilize hidden costs or bait and switch tactics, Companies that offer homework or essay writing services for students (Tutoring services are OK), Companies that sell social media followers, Products or services that make unrealistic or exaggerated claims. Targeting certain audiences can be inappropriate and offensive. Jun 19, 2017 - Nine Rules for Advertising on Facebook Source: Flickr Before you get so excited about posting your ad on Facebook, you have to know the Thus, marketers should continuously measure performance and … If you use the Pinterest tag or send us mobile app activity, you must tell your website and app visitors that their information will be shared with third parties for online behavioral advertising, and that they can opt out of online behavioral advertising through their Pinterest personalization settings, the AdChoices website optout.aboutads.info (if you use the Pinterest tag), or their mobile ad identifier settings (if you share app activity data with us).